Lavazza's history is that of a company that for over 120 years has pursued a business vision in which passion for work, for the product and for the territory in which it operates are central. Values present in Lavazza's DNA since its origin, in 1895, and carried forward by four generations of entrepreneurs.

Each member of the family engaged in the company has contributed to making it grow, to transforming it into what it is now, keeping faith with the values inherited from Luigi Lavazza: passion and innovation.