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The Pecchenino farm was founded towards the end of the 18th century. It has always been a family business and the farms have been handed down from father to son., New land and vineyards have been acquired, now counting an area of about 32 hectares of which 26 sites in the Municipality of Dogliani and 3 in the Municipality of Monforte d'Alba. The company is 70% cultivated by Dolcetto and the remaining part is from Barbera, Nebbiolo, Chardonnay, Sauvignon blanc. The company also has land in the municipality of Monforte d'Alba, one of the most suitable areas in the production of Barolo wine.